Hi, I'm Shivam Pandey

Your Google Ads budget depends on several factors including your industry, competition, goals, and target audience. I recommend starting with a minimum budget of Rs. 30,000-50,000 per month for meaningful data collection. During our consultation, I will analyze your specific situation and recommend an optimal budget that aligns with your business goals and expected returns.

Google Ads can start driving traffic immediately after campaign launch. However, optimal performance typically requires 2-4 weeks of data collection and optimization. I usually see significant improvements in campaign performance within the first month of management, with continued optimization leading to better results over time.

Quality Score is Google's rating of the quality and relevance of your keywords, ads, and landing pages. It matters because higher Quality Scores lead to lower costs per click and better ad positions. A good Quality Score (7-10) can significantly reduce your advertising costs while improving your ad visibility.

I manage all types of Google Ads campaigns including Search campaigns, Display campaigns, Shopping campaigns, Video/YouTube campaigns, Performance Max campaigns, Discovery campaigns, and App campaigns. Each campaign type serves different business objectives and I recommend the best mix based on your specific goals.

Meta Ads (formerly Facebook Ads) is an advertising platform for Facebook, Instagram, Messenger, and Audience Network. While Google Ads targets users based on search intent (what people are actively looking for), Meta Ads targets users based on demographics, interests, and behaviors. Both platforms complement each other and using them together typically delivers the best results.

I use a combination of targeting methods including detailed demographics, interests, behaviors, custom audiences (website visitors, customer lists), and lookalike audiences. I also continuously analyze campaign data to refine targeting and improve audience segmentation for better performance.

The Meta Pixel is a piece of code that tracks visitor activity on your website. It is essential for measuring ad performance, building retargeting audiences, and optimizing campaigns for conversions. Without the Pixel, you cannot track which ads are driving results or create effective retargeting campaigns.