Digital Marketing Skills Showcase
Hover over each skill to explore my proficiency, tools, and experience level.
Google Ads
Search, Display, Shopping, YouTube, Performance Max campaigns
Meta Ads
Facebook & Instagram advertising including all campaign objectives
SEO
Technical SEO, On-page, Off-page, Local SEO, and Content Strategy
Performance Marketing
ROI-focused marketing strategies across all digital channels
Google Analytics 4
Complete GA4 setup, event tracking, and custom reporting
Google Tag Manager
Advanced tag implementation and data layer management
Lead Generation
Multi-channel lead generation with landing page optimization
Keyword Research
Comprehensive keyword analysis for SEO and PPC campaigns
Audience Research
In-depth audience analysis and persona development
A/B Testing
Statistical testing for ads, landing pages, and user experience
Shopping Ads
Google Shopping and Performance Max for e-commerce
YouTube Ads
Video advertising campaigns on YouTube platform
Search Ads
Text-based advertising on Google Search network
Display Ads
Visual banner advertising across Google Display Network
Performance Max
AI-driven cross-channel campaign management
Analytics
Data analysis and visualization for marketing insights
Conversion Tracking
Comprehensive tracking setup across all marketing platforms